Design for
The Challenge
Design a touch-based experience that will ensure a friction-less experience in obtaining as well as managing required safety equipment, in a variety of challenging environment and a diverse range of user needs.
Solution
A complete redesign of the experience, with a focus on guiding principles based on re-aligning the experience to meet the needs of the specific personas.
My Role
User Experience Lead
Scope of Work
User Research
Ongoing user observations in the form of field studies, ride-alongs, a/b testing, surveys as well as conference-based interactions allowing direct feedback.
UX Prototyping
Creating interactive prototypes used as working models to drive rapid iteration and emotional engagement by enabling users to show how a product will help them achieve their goals.
UI Design
With established design system components as a guide, adjusted to touch-based device appropriate guiding principles. Principles included: Keep it accessible, Ensure consistency, Provide guidance, Consider the environment, Minimize steps, Design for device.
Technical Collaboration
Actively engaging in product development and implementation such that any design guidelines are adequately modified as necessary, while maintaining the intended experience.









