We need
The Challenge
Design an experience that will fulfill the needs of sales managers to process credit and compliance for customers in car dealerships, both online and in person, from soft pull to final contract.
Solution
A complete design of the entire credit and compliance workflow, enabling efficient and effective completion of tasks, without leaving the product.
My Role
User Experience Lead
Scope of Work
User Research
Initial scope of user research included content audits and UX expert reviews as well usability and user observation sessions.
UX Prototyping
Creating interactive prototypes used as working models to drive rapid iteration and emotional engagement by enabling users to show how a product will help them achieve their goals.
UI Design
Designing the optimal user interface design, based on research findings and focused on branding, layout and ensuring each page visually facilitates optimal path. Goals included: Redesigning search interactions, Improving site navigation, Delivering a mobile version.
Technical Collaboration
Actively engaging in product development and implementation such that any design guidelines are adequately modified as necessary, while maintaining the intended experience.
The UX Approach
User Interviews and Observation
User Flows and Task Flows
Collaboration, Planning and Implementation
User Journeys and Personas
Interactive Prototypes
